NEW YORK, Jan. 5, 2022 /PRNewswire/ -- American Cheese Society (ACS) will be the official sponsor of the cheese pavilion at the Specialty Food Association (SFA) 2022 Winter Fancy Food Show. Operating under SAFFE (Safe at Fancy Food Events) protocols, the Show will run February 6-8 at the GBAC-certified Las Vegas Convention Center (LVCC), and will feature specialty food and beverages from domestic and international exhibitors, and educational programming.

"We are delighted to welcome ACS as the sponsor of the cheese pavilion," said Bill Lynch, president of the SFA. "Cheese is an integral part of the $170.4 billion specialty food industry, consistently in the top five retail categories as shown in our research, and we can't wait to collaborate with ACS at the Show and beyond."

"ACS is excited to support the American cheese community through pavilion sponsorship," said Tara Holmes, executive director, ACS. "Come February, it will have been over two years since we've gathered at a Fancy Food Show, so buyers and press can look forward to some incredible cheese sampling opportunities in Las Vegas."

Traditionally the largest West Coast B2B-only specialty food and beverage show, the 2022 Winter Fancy Food Show is open only to the trade. The SFA continues to work nonstop with Las Vegas to ensure that all show safety protocols meet the needs of the specialty food community. As of press time, protocols include proof of full COVID-19 vaccination or a negative COVID test (within 72 hours) from all attendees; mandatory masking (mandated by the State of Nevada, including fully vaccinated individuals, wear a mask in public indoor settings). For more information, please click here.